Lets Start the best SEO practises in 2014 for staying in ranking or trand. Ek SEO professional ki job work karti hai ek bridge ki trah jiske ek end par aap apni services ko search engine ke according or dusri or human ki needs ke according information, products or services ko provide karte hai. Iske peeche sirf ek hi purpose hota hai organization ke revenue ko increase karna. SEO professional apne work me success hota hai jub products bikte hai, leads capture hoti hai or page views earns hote hai ye saari activity tab hi kargar hoti hai jab aapke keywords ki performance or landing pages right hote hai against revenue.
Please include attribution to http://blog.hubspot.com/ with this graphic.
Uppar di hui frequincy jo ki search engine algorithm updates hai ke according aapko apne bussiness ko continually upadate karte rehna hoga, competitive activity, ever shifting bussiness priorities, proliferation of content delivery & sharing mechanisms.
Jaha pehle ek waqt tha jab sirf seo's links par hi dhayan dete they or ranking bhi aa jaati thi but ab seo's ka role change ho gaya hai. Ab unhe apne task me regular up to date rehna padta hai with industry trends, best practices or algorithm updates ke liye jise specially ullaikhniya hota hai jiski saar aaj ke time me aap keh sakte ho SEO Analysts or or manager bhi keh sakte hai jise nakarna sayad galat hi hoga.
Lets See the Best SEO Practices in 2014 jo aapko truly Ek perfect SEO Banayegi.
1. Bridging the Knowledge Gap
Make your presence in Marketing provide high quality pages, content or services jo aapko jyada se jyada revenue dila sake jiski wajah se aapki aapki importance kaafi jyada badh jayegi marketing stretegies me.
2. Knowledge of content perfomance
f connecting content to ROI is the goal, information is the primary the primary means to get there. SEOs must be relentless in their pursuit of knowledge about content performance and make the most out the tools they have to understand what improves its performance.
The most important content measurement factors in the page-based approach are:
Understanding the business impact of pages or content in terms of actual conversions and revenue.
Understanding content performance at the individual page level as well as the page group level.
Understanding content performance across search engines, geographies, and devices.
Assessing the impact of keywords by attributing revenue, conversions and traffic.
Knowledge of Rank
Knowledge about content performance and the impact of keywords is only one piece of the information puzzle, however. In a world of social media, multiple device types, Universal Search, and search result variations across geographies, identifying anomalies in keyword rank and explaining the root cause of these anomalies becomes a more complex task. Ranking factors to consider:
Accuracy of rank data.
Understanding the correlation between social sharing of pages and rank for those pages.
Measuring actual rank across text, video, image site link, and Places results.
Measuring rank across variables such as device types, local search markets, global search markets, and multiple search engines.
Ranking in Google Carousel, if applicable.
But the quest for perfect knowledge of ranking factors and their contribution to content performance can lead to analysis paralysis that prevents this data from being put into action. Without cross-functional collaboration, the SEO is a lone ranger.
Bridging the Gap Between Teams
As champions of the search user, SEO professionals can interact with departments, such as engineering, development, marketing, product, and creative services. This cross-functional collaboration and evangelism is essential for a successful SEO program.
One question to ask is, "Are you satisfied with the search engine-friendliness of your content?" Then focus on what can be done to improve legacy content, and what can be done going forward to optimize content as it is created. Is the content being optimized before, during, or after its creation? Who needs to be involved in creating a streamlined process for your organization?
While most companies have a CMS, a large portion of content is still being created in basic programs like Microsoft Word that do not offer SEO capabilities for content creators. Content creators are often focused on thinking for the end user, and often need training on how to think for search engines. Evangelism across teams is just as important as the basic collaboration necessary to get the job done.
Bridging the Data Gap
There are many sources of data that contribute to the execution of a top-notch enterprise SEO program. All data is relevant and connected.
Analytics integration is a necessity in the page-based approach, and secure search has solidified the need for integration with Google Webmaster Tools.
Data to inform link building and keyword discovery is also important – and the more existing tools can integrated into one program, the easier it will be to find correlations and causations that contribute to SEO success.
Bridging the data gap is essential for bridging the knowledge gap.
Conclusion
There is no more exciting time to be in SEO. Unlike engineers, who mostly work with code, or content creators, who mostly work with words and images, SEO professionals have the benefit of sitting at the intersection of technology and human behavior. It is their ability to bridge these gaps in knowledge, between cross-functional teams, with data, and with technology providers that will ensure their success in 2014 and beyond.
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